Posted in Digital Citizenship, Social Media

The Benefits of Social Media Marketing

It is essential to teach students to master social media if they are going to be the business leaders of the future. This infographic posted by the Blanket Marketing Goup (!/read/blog/id/55019749/, 23 July 2013) demonstrates the importance of social media for marketing.

Blanket Marketing Group

By now, it should be more than apparent just how important social media marketing is for business. However, if you need numbers to convince you, here’s a well done info graphic by Wishpond that illustrates the benefits of social media marketing. These statistics are based on a 2013 industry report conducted by the Social Media Examiner where 3,000 marketers were surveyed to better understand how influential social media is on marketing in this day in age.

Benefits of Social Media Marketing Infographic

Here are key numbers to remember:

  • 89% of respondents said that social media marketing has generated more business exposure
  • 64% saw lead generation increase by using social media 6 hours or less per day
  • 69% of marketers use social media to gather marketplace intelligence
  • 62% of marketers using social media for 2+ years reported a rise in search engine rankings

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As the Curriculum Leader of the Mt Alvernia iCentre, my key areas of interest are: Teaching and Learning The information landscape Digital Literacy Digital citizenship Literature Reading

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